Why hire an independent counselor?

First of all, maybe you shouldn't...

Independent college admission counseling is an unregulated business. Anyone can label himself or herself as an educational consultant. Consequently, as anxiety surrounding the college admission process grows exponentially, so does the number of consultants. Most have the best of intentions but few have seen the process from the inside, serving either as college admission officers or as secondary school college counselors.

To be sure, many independent counselors (IC) can vividly describe the challenges experienced by families engaged in the process. They can claim to have assisted countless families and edited hundreds of essays. Any IC can become "certified" in college admission counseling through university programs. ICs can also join professional organizations like NACAC (The National Association of College Admission Counselors) and the IECA (The Independent Educational Consultants Organization) as evidence that they are qualified. However, for a counselor to appreciate the impact of recent, dynamic changes in college admission, to understand the preferences and biases of admission officers and to accurately evaluate students' strengths and weaknesses, it is important that s/he has seen the selective college admission process in motion from the inside.

As you interview a consultant, ask these questions:

Rather than principally relying on a prospective counselor's good intentions, the answers to these questions will provide you with a clearer picture of a counselor's background, style and ability.

Personality

Even an IC with the most impressive resume will be of small benefit if you and your child are unable to establish a personal connection with him or her. Professional experience is vital but so is energy, humor and a positive rapport - especially when it comes to the high-anxiety college admission process.

Money

Fees vary widely among consultants. The average full-service fee for assisting students through their junior and senior years is $3,500. However, you can find consultants whose prices are lower as well as advisors whose fees are (believe it or not) $40,000 or more. Most counselors will also work with students on an hourly basis. Hourly rates can vary from $75/hr to $800/hr. As trite as it sounds, remember that cost does not always equal quality.

So, what are Bill's fees? His rate for the Junior Complete Plan (unlimited support from June 1 of the sophomore year through a student's senior year) is $4,800. The fee for the Senior Complete Plan (unlimited support from June 1 of the junior year through a student's senior year) is $3,800. The Sophomore Complete Plan (unlimited support from June 1 of the freshman year through a student's senior year) is $5,800. Families also have the option of working with Bill on an hourly basis at $180/hr.

Before Hiring a Counselor

Bringing in additional forces in the form of an Independent Counselor to assist you with the admission process is not always the right decision. More input is not always better. It depends on a student's needs, personality, goals and motivation level.

Before you select an IC, ask yourself these questions:

This process should not be overwhelmingly cryptic, imposing or dispiriting. Yes, it is challenging and sometimes intimidating. But the opportunities are tremendous and the number of extraordinary colleges across the country astounding. Parents and, most importantly, students who approach this process with energy, support and humor are going to be successful. It's just that simple.